The Smart Helmet Revolution
SMART4U was established in 2014 and released the world’s first smart sports cycling helmet in February 2015. Our full-feature helmet is equipped with genuinely smart features which make the rider safer while cycling. Notably, SMART4U was the first brand to announce and apply turn signals and an accident SOS alert. SMART4U is expanding its product range from smart cycling helmets to smart commuter helmets.
Driven by a large demand in the market and the need to incorporate advanced smart technology, we provide customers with high quality smart helmets that have value-added solutions. We are dedicated to making every effort to help our partners attain their target market and gain high recognition from their users as well as achieving long-term business development.
This is the only product in China that has won ISPO’s highest honor award. All of SMART4U products have passed strict technical and safety certification for users, establishing unparalleled consumer confidence in the products available.
Bryan Zheng | Founder and CEO
Bryan Zheng graduated from Wuhan University in Information Technology and Management in 1993, before going on to achieve an MBA degree from Massey University in New Zealand in 2006. With considerable management experience and fuelled by entrepreneurial spirit, Bryan established his first audio and smart control system company in 2003. In this role, utilizing unprecedented marketing models, he made a very successful and prosperous business, breaking sales records with his keen analysis and understanding of the target market and risk management.
For product definition and product development, he adheres to “user experience solves pain points” as the criterion, and continually strives to improve product quality and user experience. While as a CEO, he was awarded grade A classification of “pilot talent” in Nanshan, Shenzhen, China. He was a student in the second phase of the Qingteng Entrepreneurial Camp, co-organized by Changjiang Business School and Tencent.
CTO LIVALL | CEO SMART4U Europe